Delighted Is Shutting Down: What to Do Next

Qualtrics announced that Delighted, their standalone NPS and customer feedback tool, will be sunsetting in June 2026. If you are one of the thousands of SaaS teams that relied on Delighted for NPS surveys, you need a migration plan.

What Is Happening

Delighted launched in 2013 as a simple, self-serve NPS tool. Qualtrics acquired it in 2018, and for a while it continued operating independently. The sunsetting means Delighted will stop collecting responses, and access to historical data will be restricted after the shutdown date.

Qualtrics is steering Delighted users toward their enterprise XM platform, but if you are a startup or mid-market SaaS company, that is likely overkill — and far outside your budget.

What to Consider When Choosing a Replacement

Before you pick a new tool, think about what actually matters for your team:

Data export. Can you get your historical Delighted data out in a usable format? Export your responses as CSV now, before the deadline. Do not wait.

Survey delivery. Delighted supported email, web, and link surveys. Make sure your replacement covers the channels you actually use. If you embed NPS in your app, you need a tool that provides a lightweight widget — not a heavyweight iframe.

Simplicity. One reason Delighted was popular is that it was not complicated. A 45-minute setup with a dedicated "Customer Experience Manager" is not what most SaaS teams need. You need something you can install, configure, and forget about until the data starts flowing.

Integrations. Check whether your replacement connects to Slack, webhooks, or whatever you use to route feedback to the right people. If feedback sits in a dashboard nobody checks, it is worthless.

Cost. Delighted had a generous free tier and reasonable pricing. If the replacement starts at $300/month, it is not really a Delighted alternative — it is an enterprise tool with a self-serve landing page.

Why Teams Are Moving to Thrilled

Thrilled was built for the exact use case Delighted served: lightweight NPS for SaaS teams that want signal, not noise.

The setup is a single script tag. Surveys run inside your product. AI-powered analysis categorizes open-text responses and flags urgent feedback automatically, which is something Delighted never offered. Pricing starts at $0 with a free tier that covers early-stage teams.

If you are migrating from Delighted, you do not need to rethink your entire feedback strategy. You need a tool that does the same job, installs in minutes, and does not require a procurement process.

Next Steps

1. Export your Delighted data now — do not wait until May.
2. Evaluate replacements based on what you actually used Delighted for.
3. Set up your new tool and run a parallel test before Delighted shuts down.

The worst outcome is losing your feedback loop entirely because you waited too long to move. Start now, and the transition will be painless.