1
User submits feedback
An in-product NPS prompt appears at the right moment. The user scores and writes — Thrilled captures every word.
Delighted is shutting down. We're ready.
Turn customer feedback into clear themes, churn risks, and next actions.
Thrilled collects in-product feedback, classifies every response, routes risk signals to the right owner, and tracks whether issues actually get resolved.
Built for founders, product teams, and CX leaders who need feedback to drive real decisions.
index.html
<!-- Paste this before </body> -->
<script async
src="https://app.thrilled.dev/widget.js"
data-project="pk_YOUR_API_KEY"
<!-- optional: identify the user -->
data-user="user_123"
data-plan="premium"></script>
How likely are you to recommend Acme App to a friend or colleague?
Not likelyVery likely
Powered by Thrilled
The action loop
Feedback wired into ownership
Every response goes somewhere. Every risk has an owner. Every fix gets tracked.
2
Thrilled classifies theme + urgency
AI reads the response, tags the theme (billing, onboarding, performance…), scores urgency 1–5, and flags detractors automatically.
3
Detractor / risk signal gets routed
High-urgency responses are sent to the right team — product, support, or engineering — with full context attached. No manual triage.
4
Team closes the loop and tracks outcome
The owner resolves the issue, marks it done, and Thrilled tracks whether that cohort's score improves over time.
Everything you need to spot patterns and act faster
Lightweight by design. Powerful where it counts.
Collect feedback at the right moment
Thrilled handles configurable delays, cool-down windows, and per-user cooldown tracking AND you can call the API to trigger a survey at any time. Your users see the right question at the right moment - never twice in a row.
Auto-detect themes and urgency
Every open-ended response is categorized, scored for urgency, and tagged with key themes automatically. Stop reading spreadsheets. Start reading summaries.
Segment by lifecycle/account/cohort
A real-time dashboard that breaks down promoters, passives, and detractors by cohort, plan, and time period. Filter, segment, export. Not just another dashboard.
Route issues to the right team
Every detractor response is triaged automatically: urgency scored, theme tagged, and routed directly to Support, Product, or Success. Every piece of negative feedback has an owner and a next step.
Monitor recurring risks over time
Track how individual cohorts or categories are trending month over month. Catch quiet groups before they cancel.
Paste one tag. You're live.
Drop a single async script tag into your app. No build steps, no bundler plugins, no SDK to maintain. You will be collecting NPS responses in under five minutes.
AI-Powered Analysis
Every response, instantly understood
Thrilled's AI reads every piece of feedback, categorizes it, scores urgency, and surfaces what matters -- so you never miss a signal.
NPS Response
Score3Detractor
“The billing page crashed twice this week and I can't update my payment method. I've submitted two support tickets with no response. Considering alternatives.”
Thrilled AI Analysis
Category
Billing
Sentiment
Negative
Urgency
5/5
Recurring Issue: 2 Weeks
Immediate action required.
Directed To
Core Engineering — Lead: Alex Mercer
Summary
User is experiencing repeated billing page crashes preventing payment method updates. Two unresolved support tickets indicate a compounding service failure. High churn risk.
Key Themes
Billing BugPage CrashSupport SLAChurn RiskPayment Method
Simple, predictable pricing
Start free. Upgrade when you need AI. No credit card required.
Starter
$0
For solo founders validating product-market fit.
250 MAU1 seat
- Basic NPS widget
- Email notifications
- 30-day data retention
- Community support
Most Popular
Growth
$24/mo
billed $290/yr
For teams that want AI-powered insights out of the box.
5,000 MAU3 seats
- Everything in Starter
- AI categorization
- Urgency scoring
- Weekly Slack digest
- Custom survey question
- Custom thank you message
- 90-day data retention
- Email support
Scale
$74/mo
billed $890/yr
For scaling teams that need full control and visibility.
25,000 MAU10 seats
- Everything in Growth
- White-label surveys
- AI trend reports
- Threshold alerts
- Unlimited data retention
- Priority support
Enterprise
Custom
For organizations with advanced security and compliance needs.
Unlimited MAUUnlimited seats
- Everything in Scale
- SSO / SAML
- Custom SLA
- Dedicated account manager
- Custom integrations
- On-prem option
Frequently asked questions
Everything you need to know about Thrilled.
Net Promoter Score (NPS) measures customer loyalty by asking one question: "How likely are you to recommend us?" Respondents score 0-10 and are grouped into Detractors (0-6), Passives (7-8), and Promoters (9-10). Your NPS is the percentage of Promoters minus the percentage of Detractors. It is the most widely adopted loyalty metric in SaaS because it correlates directly with retention and expansion revenue.
Under five minutes. Paste one async script tag into your app with your project key, optionally add data attributes to identify users (data-user, data-email, data-plan), and you are live. No build step, no dependencies, no SDK to maintain. Configure survey question, timing, and branding from the dashboard.
You do not need a developer to install it. Setup is just a single HTML script tag with a few data attributes, and after that everything else (survey question, timing, analysis, reports) is managed through the dashboard. No code required for day-to-day operations.
Every open-ended NPS response is processed by Thrilled's AI engine automatically. It assigns a category (e.g., Billing, Onboarding, Performance, UX, Support, Feature Request, Bug), detects sentiment (positive, negative, neutral), scores urgency from 1 to 5, extracts key themes, and generates a one-line actionable summary. Weekly AI trend reports aggregate insights across all responses.
If you are coming from Delighted, we offer a special discount to make the switch easier. You can get Thrilled up and running quickly with a single script tag setup, then manage everything from the dashboard.
Yes. The Starter plan is free forever and includes up to 250 monthly active users with the basic NPS widget. No credit card required to sign up. Paid plans start with Growth at $29/mo (or $24/mo if paid annually) and Scale at $89/mo (or $74/mo if paid annually).
Plans are billed monthly based on your monthly active user (MAU) count. You only pay for users who are eligible to see the survey, not total registered users. You can upgrade, downgrade, or cancel at any time. Enterprise plans offer annual billing with custom terms.
Thrilled is SOC 2 Type II compliant. All data is encrypted at rest (AES-256) and in transit (TLS 1.3). We process data in US and EU regions with full GDPR compliance. Enterprise plans include SSO/SAML, audit logs, and the option for on-premises deployment. We never sell or share your customer data.
Be the first to try Thrilled
We're building the feedback-to-action system that turns NPS responses into routed fixes — so your team always knows what to do next. Request early access and we'll reach out when it's ready.